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Floral Design

From 2015 to 2019 I worked as a florist at Kroger Co. In Ypsilanti, Michigan. It was through this position that I gained experience in department operations, which included visual merchandising, customer relationship management, and retail sales. As I gained knowledge in horticulture and the floral industry specifically, I worked alongside several other florists to create custom designs for events such as weddings, anniversaries, and baby showers. During the spring and summer months, I worked on more than seven weddings each year. For each, I designed and created bridal bouquets, corsages, boutonnieres, and table arrangements. During these experiences, the strong relationships that I created and maintained with event planners and floral designers led to a large portion of our bridal sales.

 

While this position allowed me to grow creatively, I also strengthen my leadership skills as I was promoted to an assistant managerial position during the summer of 2017. During which I managed the department operations and gained in-depth experience in terms of inventory management. Additionally, I worked alongside two external merchandisers to create visual merchandising for the floral department, as well as seasonal displays. These experiences enabled me to grow a more customer-focused mindset when designing visual displays throughout the department.

Visual Merchandising

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